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1. Written by News on 11-05-2008 03:31
Sale of Floridian has begun
DEVELOPERS are gingerly testing the water for residential launches this week. Far East Organization’s listed unit Orchard Parade Holdings and Wing Tai have begun the official launch of their Floridian condo in Bukit Timah, marked by the start of an advertising campaign. 
Resort living: The Floridian is inspired by the Miami coast and will be surrounded by water features 
Prices start at $1,615 psf. BT understands the average net price is in the range of $1,600 to $1,700 psf after discounts. 
The freehold project has 336 units in 11 towers on a site of 230,000 sq ft. The preview for the development began a few months ago, with six units sold at $1,640 to $1,770 psf. 
This week’s official launch sees the release of 75 units in Towers 2 and 9. Units range from two-bedders of 840 sq ft to apartments with four bedrooms (plus study) of 2,373 sq ft. Floridian, designed by DP Architects, is inspired by the Miami coast and will be surrounded by water features. Ground-floor units will have the water’s edge outside their living and dining spaces. The project is near Hwa Chong Institution, Methodist Girls’ School, Nanyang Girls’ High School, Raffles Girls’ Primary School and the Canadian International School.

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